La Trobe University

La Trobe University

Bachelor of Digital Business

The Bachelor of Digital Business in Business and Management is offered by La Trobe University.

Program Length: 3 YEARS.

Subjects: 24.

You'll learn the fundamentals of digital business, including how to unlock the potential of technology and how to use digital platforms to improve business performance. You'll develop a blend of technical and practical business skills across marketing, accounting, economics and technology. And you'll gain valuable insights into how digital technologies are reshaping the contemporary business world.

This practical course will teach you the industry tools you'll need to succeed. Learn from experienced academics and industry leaders, using real-life data and examples. You can also choose to pursue an internship and get valuable, hands-on experience.

CAREER OUTCOMES
Graduate with practical skills, a global perspective and a detailed understanding of complex business environments. As a digital-focused business degree, graduates can find employment in a wide range of sectors and roles, including:
  • Business, strategy and management consultant
    • Use your unique blend of business and digital skills to create solutions for operational challenges.
  • Digital marketing analyst
    • Develop digital strategies and build channel-wide marketing campaigns.
  • Digital business solution manager
    • Help organisations to identify their strengths and weaknesses and develop new digital solutions. You'll also be responsible for implementing change and ensuring operational excellence.
  • Digital business development manager
    • Use your excellent soft skills and digital business knowledge to create consensus between stakeholders. Identify new opportunities, create improvements in internal processes and establish new initiatives.
  • Social media officer
    • Use your digital business skills to implement a social media strategy. Increase brand awareness, improve marketing efforts and increase sales.



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